Our Story

The dream of one little girl, who grew up with a mother and grandmother who loved to shop for beautiful clothes. When you had a grandmother who in the 1960’s and 70‘s had a hat and coat reserved just for wearing in the back garden to peg out the washing, you had to realise there was something special about choosing an outfit to suit the occasion … whatever the occasion!

With a penchant for clothing made from ‘tactile’ fabrics, this same little girl grew to realise there was something truly special about wearing garments made with velvet, silk, cashmere and lace to name but a few favourites. An early passion for shoes and the memory of persuading my mother, when I was a very grown up 8 years old, to buy me the fabulous blue suede ones rather than the ‘sensible’ brown lace ups my father had instructed. This bore fruit when at the ripe old age of 21, I began a career in retail management for the British Shoe Corporation. Happy days! How many of you reading this recall, (just like Bridget Jones), going along in the 1990’s to “have your Colours done”?  Yes, you guessed it, not only did I go, but I took myself off to London to train as a Colour and Image Consultant.

I’ve widely shared the knowledge and concepts ever since. Did you know there’s such a thing as Colour Vitamins, or that you should never under estimate the power of red knickers?! In 2017, we sadly lost my great aunty Olive at the ripe old age of 96. This ultimate part of my story is down to her legacy. She has made it possible for the little girl, who insisted on the blue suede shoes to realise her dream and be able to share it with you. The dream that is “Doux Amour Ltd”, translates as “Sweet Love”, my maiden name, and of my great aunty Olive. We are a loving tribute and legacy both to her and my beautiful late mother and grandmother.

Welcome and enjoy!

Jan x.

The dream of one little girl, who grew up with a mother and grandmother who loved to shop for beautiful clothes. When you had a grandmother who in the 1960’s and 70‘s had a hat and coat reserved just for wearing in the back garden to peg out the washing, you had to realise there was something special about choosing an outfit to suit the occasion … whatever the occasion!

With a penchant for clothing made from ‘tactile’ fabrics, this same little girl grew to realise there was something truly special about wearing garments made with velvet, silk, cashmere and lace to name but a few favourites. An early passion for shoes and the memory of persuading my mother, when I was a very grown up 8 years old, to buy me the fabulous blue suede ones rather than the ‘sensible’ brown lace ups my father had instructed. This bore fruit when at the ripe old age of 21, I began a career in retail management for the British Shoe Corporation. Happy days! How many of you reading this recall, (just like Bridget Jones), going along in the 1990’s to “have your Colours done”?  Yes, you guessed it, not only did I go, but I took myself off to London to train as a Colour and Image Consultant.

I’ve widely shared the knowledge and concepts ever since. Did you know there’s such a thing as Colour Vitamins, or that you should never under estimate the power of red knickers?! In 2017, we sadly lost my great aunty Olive at the ripe old age of 96. This ultimate part of my story is down to her legacy. She has made it possible for the little girl, who insisted on the blue suede shoes to realise her dream and be able to share it with you. The dream that is “Doux Amour Ltd”, translates as “Sweet Love”, my maiden name, and of my great aunty Olive. We are a loving tribute and legacy both to her and my beautiful late mother and grandmother.

Welcome and enjoy!

Doux Amour Ltd is an independent retail business located in the beautiful Cotswold town of Stow on the Wold, owned and managed by Jan Draper, selling affordable ladies clothing without compromise on quality, classically stylish without compromising the latest fashion trends.

Our goals:

  • To offer a unique experience in shopping for ladies of all ages, who want to look good on the outside and feel good on the inside.
  • Provide a one stop product range which offers the ‘complete outfit’ if required, or to assist regular customers in building a ‘capsule wardrobe’.
  • ‘Doux Amour’ will also offer a range of beautiful Lingerie and Shapewear, alongside a professional Bra Fitting Service, if required.
  • We offer expert wardrobe advice on colour and styles that are suited for you.
  • Out of hours private appointments are available to book, for one to one colour and style consultations.
  • Create a retail space that offers a warm welcome and provides enticing products, creating a retail experience that you will want to re-visit time and again.
  • To make it easy for your ‘significant other’ to shop for you, not only offering gift vouchers but a ‘personal shopper’ service to help them make the right choice for you.

New Collections:

  • Twice a year in Spring and Autumn, we will launch our new collections to customers, with a locally held Charity Fashion Show.  As a business we support The British Heart Foundation and The Alzheimers Society.
  • Customers on our electronic mailing list will receive previews and special offers.
  • At the launch of each seasonal collection we will have a ‘Launch Week’, with an invitation to come and browse whilst enjoying a glass of bubbly and early bird offers.

Our goals:

  • To offer a unique experience in shopping for ladies of all ages, who want to look good on the outside and feel good on the inside.
  • Provide a one stop product range which offers the ‘complete outfit’ if required, or to assist regular customers in building a ‘capsule wardrobe’.
  • ‘Doux Amour’ will also offer a range of beautiful Lingerie and Shapewear, alongside a professional Bra Fitting Service, if required.
  • We offer expert wardrobe advice on colour and styles that are suited for you.
  • Out of hours private appointments are available to book, for one to one colour and style consultations.
  • Create a retail space that offers a warm welcome and provides enticing products, creating a retail experience that you will want to re-visit time and again.
  • To make it easy for your ‘significant other’ to shop for you, not only offering gift vouchers but a ‘personal shopper’ service to help them make the right choice for you.

New Collections:

  • Twice a year in Spring and Autumn, we will launch our new collections to customers, with a locally held Charity Fashion Show.  As a business we support The British Heart Foundation and The Alzheimers Society.
  • Customers on our electronic mailing list will receive previews and special offers.
  • At the launch of each seasonal collection we will have a ‘Launch Week’, with an invitation to come and browse whilst enjoying a glass of bubbly and early bird offers.

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